We've developed and hosted Bishops Beds' ecommerce websites since 2007 and we're really proud to be a part of their online success.
Much of that success comes from their content marketing campaign, but the website does it's part by instilling higher than average levels of confidence in shoppers.
According to IBM studies conducted between 2007 and 2013, the average cart abandonment rate is 63.11%. Bishops Beds' cart abandonment rate is just 45% meaning 18% more shoppers complete a purchase on their site, generating significant additional income.
63%average abandonment rate
45%cart abandonment rate
18%more sales than average